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Upland was co-founded by Dirk Lueth, Idan Zuckerman, and Mani Honigstein, who combined expertise in blockchain architecture, game design, and economic modeling to create the platform. Lueth and Zuckerman previously collaborated on Rocketplay, a gaming platform acquired by American Gaming Systems, bringing proven experience in scaling digital entertainment ecosystems. The leadership team has maintained continuous development since Upland's inception, overseeing the platform's evolution from a simple property trading platform to a full-stack Web3 infrastructure supporting third-party applications.
Upland's growth has been supported by strategic investments from prominent Web3 venture funds and technology partners. Key investors include:
These partnerships have enabled Upland to maintain technological leadership while expanding its ecosystem through initiatives like the Upland Developer Program, which provides comprehensive APIs for third-party application integration.
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